La Hacienda
logo & Branding RE-designdesign & gallery synopsis
In 2018, the long-standing North Scottsdale fine-dining feature of the Fairmont Scottsdale Princess underwent a multi-million dollar overhaul. The goal for the re-design of La Hacienda by Richard Sandoval was to align the design and interior of the restaurant with the sophisticated palette of chef Richard Sandoval and chef Forest Hamrick’s menu, thus ensuring that La Hacienda will continue to be the top-ranked Mexican restaurant in Arizona for another generation. As everyone at The Fairmont Scottsdale Princess was committed to making sure the heritage and history of this local landmark were honored, I was tasked with bringing the logo and menu design forward. Drawing inspiration from my hometown of Mesilla, New Mexico with pueblo-style homes and wrought iron everything; I wanted the feel of the new mark to live equally at home in central Mexico as well as next to luxury auto brands like BMW, Porshe, and Ferarri.
La Hacienda
Logo & Branding Re-Design – Challenges & Opportunities
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CLIENT
Fairmont Scottsdale Princess
Scottsdale, AZ
CATEGORY
Logo, Brand Guidelines,
Re-Design
YEAR
2018
I would love the opportunity to talk more and possibly work together